I recently had the pleasure of working with Murali Murthy. Murali made significant contributions in the brainstorm sessions that gave birth to our pitch concepts. Not only was he able to conceptualize and offer solid consumer and trade copy, but he helped greatly with his written rationale for the sell-in. Working and interacting with Murali was very enjoyable. He is attentive and committed to solving problems. His professional approach to the creative writing we required resulted in our agency winning the business, and for that we are grateful.

I am writing this in the hope that you will have an opportunity to experience Murali’s talent first hand as I did. His drive and experience combine to deliver not only a high-quality product but also strong working relationships.

Murali worked with us on one of our larger US accounts. The timeline was extremely tight, and the task was to create a new integrated multimedia campaign. Murali was able to quickly comprehend the strategy and began conceptualizing ideas within his first hour. His commitment was obvious as he worked most evenings and didn’t give up until he felt he had done his best job.

Murali knows how to work as a team player and treats each individual with incredible respect no matter what stresses are involved. Murali has a great passion for the business and proves that with his drive to deliver strategically strong, innovative and compelling ideas. A combination that sometimes is hard to find.

Murali was responsible for driving award-winning strategic creative direction for many of our clients. Murali has a passion for what he does, and it can certainly be seen in the work he produces. In addition, he is extremely organized, reliable and in tune with current industry standards and trends. He can work independently or as part of a team and is able to follow through to ensure that the job gets done.

Over the last 3 years I have commissioned Murali Murthy’s services on numerous occasions and I can say without reservation that it has been my great pleasure and privilege to have worked with him. One of the main reasons I enjoy working with Murali is that he brings a tremendous positive energy to every assignment. He is a passionate problem solver who loves the business and is never fazed by its challenges.

While a prodigious writer with a great facility for words as the tools of his trade, Murali also adds strategic weight to any team. He absorbs the brief and internalizes it, and then expends his energy in exactly the kind of combustion that produces a truly creative solution.

Murali proved a fast, original thinker, leading our creative team on many campaigns for some of our top clients. In fact, I would venture to say Murali’s true calling is as a Creative Director, since he always looks at each project from a big picture perspective. I would recommend Murali as a complete, experienced creative professional.

I can perhaps best bring relevant meaning by recounting a tale of which Murali can be permanently proud, and we can be permanently grateful: Work for our largest and most demanding client – The Dubai Shopping Festival – was in desperate need of renewed creative passion. I was unable to motivate the creative teams – they were jaded and cynical.

Unknown to me, Murali saw the problem, inspired his partner with enough enthusiasm to last the next six months, and together they produced an enormous volume of creatively sharp and incisive work. Usually late at night and almost always over the weekend. This made me and the client servicing team happy. But more importantly it made the client very happy. This quiet determination to succeed and ability to take responsibility is fundamental to Murali’s makeup.

Murali is an exceptional copywriter and strategic thinker. He has the ability to grasp key issues, crystalize the solution in his mind and provide a creative solution with flair, imagination and passion.

We turn to Murali whenever we need fresh thinking and spontaneity in our advertising campaigns. He is hard working, dedicated and committed to producing the best.

Murali has a real passion for the business and a hunger to improve all the time. He is constantly looking for new approaches or new ways to solve problems or make the mundane come alive. I have worked with Murali on BP and we have together gone through the rigours of satisfying the needs of this huge international brand. The result has always been creative that Murali has brought to life and taken the concept through the line to point of purchase.

Murali and I have worked together many times in the past few years and I am always impressed with his excellence in all aspects of advertising. I’ve watched him as a writer/creative director surmount possible disasters with ease and keep the action rolling, doing this while maintaining a pleasant, friendly atmosphere among his team – no mean feat!

He has a strong dedication to producing the best work possible and plans even the tiniest detail to make sure that the production is excellent. I believe is the best copywriter who can visualize – certainly the best I’ve worked with! Murali is a rare combination of intellect, art and pragmatism, which for an agency manager is a giant plus.

I had the pleasure of working with Murali Murthy on the challenging, multi-faceted Canada Day Celebrations, which had implications for the whole organization. He was thoughtful, detail-oriented and handled the demands of multiple stakeholders with grace. He applied his strategic thinking, new media and communications insights, creativity and project planning skills to all aspects of the project.

Murali constantly introduced new ideas and approaches to standard policies. He has an upbeat and positive personality, is a team player and is easy to get along with.

Murali understood our business needs very quickly and provided constructive criticism that helped us with a path moving forward. I highly recommend working with Murali for anyone looking to optimize their brand and web presence. Great guy to work with and genuinely looking out for your best interest-Thank you Murali.

It is an absolute delight to collaborate with Murali. I enjoy working with him in two capacities. First, as a copywriter and second, as a brand specialist. In both roles, he is constantly pushing the envelope, and ensures that the end deliverable ticks all the right boxes.

He hits the ground running right from the brand discovery, digging deep, asking the right questions and unearthing nuggets that aid in crafting a water-tight purpose and positioning. As a responsible creative, he ensures that the end result is practically sound and commercially viable, a big plus for any business.

More than just an individual with creative ideas, Murali is a professional with high integrity. He takes the time to really understand the business and tailors his approach to carefully see beyond the smog, delivering a concise and insightful strategy of not where our brand is but where it needs to be.

He has tremendous energy and loves what he does…building brands and enriching relationships. He is always willing to offer a helping hand and can be a great asset to any team that he is on. I highly recommend Murali to anyone looking for brand building, brand exposure and market authority.

Murali is an amazing business coach. He helped us build our website and strategized to take our business forward. If you are looking to re-brand or invent, look no further than him.