Murali Murthy is the author of the bestselling ‘The ACE Principle – 15 Success Principles to Absorb, Comprehend and Excel in every area of life’. A creative director and advertising strategist, Murali Murthy holds a Masters in Communications and has held senior positions at various agencies including JWT, TMP, Bozell and Bates in diverse markets across North America, Europe and Asia. He has also developed and directed award-winning sites and interactive projects for Rogers, Scotiabank, TD Canada Trust and RIM to name a few.